A Standard Listing Marketing & Sales Plan

ESTABLISHING AN EFFECTIVE LIST PRICE

We will provide you with a current Comparative Market Analysis and will assist you in determining the most effective list price for your property based upon the details within the analysis and evaluation of the current market.

NET PROCEEDS

We will furnish you with a computer generated estimate of the proceeds you can expect from the sale of your property. This proceeds calculation is quite accurate based upon all the necessary details particular to your home and potential transaction.  The net proceeds calculator may also help determine the price that you’d find acceptable during contract negotiations.

PREPARING YOUR HOME

To command a premium price, you must put your home in top condition prior to placing it on the market. We will give you specific guidance on how to prepare your home and how to stage it prior to showings so that your home will sell itself.  We'll also walk through your home with you, making notes and give you advice and input on any elements which will help enhance how your home will show to a prospective buyer.

DIGITAL PHOTOGRAPHY

A beautiful home will practically sell itself--but only if buyers come to see it. Nothing will get buyers through the door of your home better than high quality, enticing pictures. We have professional photographers which we use for all of our listings. They take a large number of high definition digital photos including aerial shots with drones. We review the pictures with you to make sure we are all satisfied with how they will show and present your home to prospective buyers. The best pictures will be computer enhanced using photo imaging software and readied for use in all of the marketing avenues we employ for your home.

VIDEO & VIRTUAL TOURS

In addition to digital photography we will evaluate and determine if a video or virtual tour would be beneficial in marketing your property.  Some properties greatly benefit from the addition of these media elements while others may not.  We will determine with you what we want to utilize in capturing all of the elements of the property in detail.

STAGING & VIRTUAL STAGING

Whether your property is vacant or not some properties can benefit from staging to enhance the buyer impression of the property.  Physical staging can be quite expensive but we will also consider virtual staging in the photographs as an alternative.  Your broker and you will review the options available and determine what we feel will be most effective for your particular property.

NORTHWEST MLS (NWMLS)

The Northwest Multiple Listing Services covers 23 counties and exposes your property to 25,000 agents with thousands of potential buyers. We will prepare a plan your property to appear in the MLS including professional photographs and enticing marketing remarks that will sell the attributes of the property.  This information will be submitted in a timely manner with the maximum photos for the property's debut on the market to achieve maximum impact at initial listing.

ADVERTISING ON THE TOP REAL ESTATE WEBSITES

Did you know that nearly 92% of home buyers use the internet to search for a home? It is essential to list your home online, especially on the four biggest real estate search portals on the web: Realtor.com, Zillow.com, Trulia.com and Redfin.com.  We put your listing on each of these sites at the same time it goes live on the MLS to provide the broadest reach of avenues for potential buyers to find your property.  We also feature your property under our Featured Listings section on our corporate website and related team sites.

SOCIAL MEDIA MARKETING

We also use social networking sites to get the word out about your home. We have profiles on Twitter,  Facebook, Instagram and LinkedIn. Using these sites to promote your property gives it additional exposure to an even broader audience.

FULL COLOR FLYERS

Your property will have a full color flyer designed by a professional using the high quality digital photographs we had taken.  These flyers are available in a box at the listing as well as inside the property for prospective buyers to take with them after their viewing.

YARD SIGN

Our bold all black sign with white lettering stands out amongst a market which typically has white based signs. Our signs typically generate a good number of buyer calls and inquiries.

EMAIL ADVERTISING

As part of the marketing of your property we send a full color flyer via email to over 8000 brokers throughout the entire Seattle metro area.  If your property is outside the Seattle metro we are able to market it to brokers throughout the state.

IDX MARKETING

Every real estate brokerage that has NWMLS on their website will have your listing included on their site and it will be able to be found by any buyers searching there shortly after going live.  Note that some websites (Trulia and Zillow) are not tied to the NWMLS directly but we will post your property for sale on those sites as well.

PERSONAL MARKETING

On every new listing, we search our database for prior clients that have called looking for a property like yours.  We contact top selling agents we know in the area by phone in addition to email and promote your property directly to them.

PERSONAL SERVICE

All files and contacts are personally handled by your broker, they will personally review all contracts, documents, inspections, reports, escrow forms and instructions. You are never referred to an inexperienced assistant, associate or broker not familiar with your property or sale.

PHONE AVAILABILTY

We always personally answer telephone calls whenever we can. Our brokers don't hide behind a voice mail system to screen calls, use assistants or only answer and return them between certain hours as some brokers do.

HOME WARRANTY

We will provide you with information regarding purchasing a home warranty on the operating systems of your house to increase the marketability of your property and help reduce your liability to the buyer.

PURCHASE OFFERS

We will review offers with you as they are presented and will negotiate on your behalf to reach a purchase agreement that meets your needs and goals. We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to make sure that any buyer is financially capable of completing the purchase with the terms that they are offering.

INSPECTIONS & REPAIRS

We will coordinate and handle all inspections related to the sale of your home such as home inspection, pest inspection, roof inspection etc.  We will also assist with arranging any repairs that are agreed upon as part of the transaction and finding contractors for them.

START TO FINISH

As your broker we will keep you informed of the progress of escrow and help with any problems that may occur with contingency removals (financing, inspections, etc.).  Maintain constant contact with lender, closing officer, title/escrow company, attorneys, appraiser, home inspector, and any other entities involved in the closing.  Help arrange and conduct the buyer walk-through before closing.  From beginning to end we will be there to guide you through every step in the sales process.